To be honest, Fatboy Slim’s music video “Praise You” directed by Spike Jones was definitely overrated. For its era, it may seem as mocking to other music videos and its kind of a parody of general ideas of the music videos created in that era. When I dig down on the internet, I realized that “Praise You” had some awards at 1999’s MTV Video Music Awards such as Best Direction, Breakthrough, and Best Choreography. I believe that if a music video which is not choreographic, awarded for best choreography, it creates a sense of irony. I think the reason behind it might be the first example of the flash mob which is this music video. People did not see anything like this before so that, the interest and awards might come because of this. I am judging this video with the understanding of 2019. That is why it looks ridiculous for my point of view. It is like Jackson Pollock’s paintings for me. People call that art but I believe that It is just random colour splashes which are based on personal stories for explaining the understanding of the painting. Spike Jones might accomplish something new while creating this music video using the method of making fun of his era’s other works but still I think this is just a music video which contains random dancers leading by one man and some meaningless dance moves. If this was the point, I get it as an innovation for this era, otherwise, it has no point for me.
Volga Deniz Demirbağ
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